Maybe you've already heard, or maybe you're yet to be introduced to the term growth hacking, denoting a particularly interesting approach to business development. In both cases, we have a lot to tell you – both about growth hacking and its relationship to quality copywriting and content creation.
What is growth hacking?
At its core, growth hacking is an almost surreal collage of metrics and creative thinking, of predictable patterns and unconventional experiments, of experience and innovation, of common sense and a spark of healthy madness.
The goal is very simple – to achieve maximum results for the business in a minimum unit of time, in conditions of reduced or almost zero financial capital. Does this sound like something that is about to become particularly popular as a practice in the near future? To us – definitely.
And if until yesterday growth hacking marketing was an attribute mainly of small startups, Well, today things are different.Growth hacking techniques encompass many areas, including digital marketing, web design, UX design, applied psychology, and of course, content and creative creation.
While we are not gurus in all of the above, we definitely have something to say about the role of the text in successful growth hacking campaigns.
Growth hacking techniques built on text content
Here are the most popular and accessible growth hacking practices, relying almost entirely on text content to achieve their goals:
#1 Provide useful resources
This is one of the main ways to quickly, meaningfully and effectively collect the contacts of your potential customers. Creating a user list is especially important, as it gives the business a chance to stay in touch with users - to send them information about current promotions, exclusive offers, news, etc.
How exactly does this happen? In a few not-so-complicated steps:
- Determine the needs and interests of your audience – not with a crystal ball, but with the help of preliminary marketing research;
- Create content with high added value for your audience. This could be an e-book, a list of resources, practical tips for dealing with a pressing problem, or any other type of thematic text. Use the services of a professional to write the text to avoid having the opposite effect;
- Release the created content for free use, only in exchange for providing contact information from the user;
- Use the collected contacts wisely – without spam and without the same, boring messages. How, you ask? With quality promotions and phenomenal email copywriting.
Marketers report an incredible 760% increase in revenue from email campaigns that are segmented and rely on personalized copywriting. (1)
#2 Experiment with your ad copy, messaging, and calls to action
Copywriting is a fundamental part of social media marketing, email marketing and a number of other promotional campaigns related to public image and sales.
And if the meaning of the text still seems dubious or abstract to you, let's turn to practice and introduce you to some very real and quite indicative figures:
- 59% of consumers say they would not trust a company that makes spelling or punctuation errors in their materials; (2)
- The personalized call to action calls achieve 202% higher conversions; (3)
- The captivating advertising message attracts 7,8 times more traffic to the website or landing page; (4)
- Ad text optimization results in an average 42% greater return on advertising budget. (5)
Are you intrigued yet? If the numbers shown in this way make you reconsider investing in professional copywriting services, then you are already on the right track.
#3 The slogan is important!
The slogan is the smallest piece of text that should carry the strongest message from the brand to the consumer. Here we are talking about both the slogan of the company itself and the light motives of the various advertising campaigns you run. Various studies show that a simple change in the “motto” can increase a business’s sales and revenue by up to 200%. (6)
For one reason or another, tagline messages are often neglected by businesses, resulting in a further need for rebranding and rethinking of the overall marketing concept.
#4 E.A.T. – Expertise, Authority, Trust
You have probably heard more than once from different places how important it is to maintain blog section to your website. The reasons for this are so many that they could be the subject of a whole series of articles, but here we will touch on just one – the EAT formula (Expertise, Authority, Trust).
In short, this is the process of building a trust to your brand. Trust based on high expertise in a given field and the presentation of useful text content that is in practical help to your target audiences.
Not to be outspoken, let's turn again to the statistics, which show that about 85% of businesses that define themselves as successful claim that developing a thorough content strategy for their website is the number one reason for the company's rise. (7)
How do you generate such trust? By researching hot topics and questions among your users and creating quality, detailed, unique and expert content that provides working solutions to these problems. Any experienced SEO or content marketing specialist can help you prepare such a plan, and a trusted copywriting agency with experience in the field can help you prepare it.
#5 Others Ways to use text to achieve fast and effective results for business include:
- Creation of specialized landing pages and A/B experiments related to its text content;
- Creating personalized advertising messages for individual segments of your audience;
- SEO optimization of the text content of your website;
- Creating an overall context, story and “atmosphere” around the brand;
- As many more options as your imagination can create.
Because growth hacking is exactly that – creating bizarre variations on already existing forms. Creating business success out of thin air. Success, largely based on words and their unexpected, powerful charge.
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