The short video format, which has become part of a number of social networks, led by TikTok , is now also part of the world's largest professional network. LinkedIn is presumably known as a key tool for professionals and companies, which makes the platform unique in this regard.
The social network is business-oriented, which makes it a suitable platform for B2B video LinkedIn Marketing. In this article, we present 5 easy but key tips for creating compelling B2B video content on LinkedIn.
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Use short and clear messages, but be careful
Less than two minutes, but longer than fifteen seconds – ideally, stick to a video length of half a minute to one minute. Messages should be short and clear, but this is short-form content. Focus on a key message and/or idea that can be quickly absorbed by a business audience. As in TikTok, and any other platform featuring short videos, the first three to five seconds are key to attracting attention.
For a better effect, you can use a hook at the beginning of the video – a question, statistic, or interesting fact that will grab the audience right away. This will increase the likelihood that users will watch the video to the end.
Add subtitles to your LinkedIn videos
It’s a good idea to add subtitles to videos posted on LinkedIn , and beyond. According to a growing body of research, many users watch videos without sound, especially at night or when they’re in public and with other people around. Subtitles added to your LinkedIn videos are a prerequisite for improving engagement and accessibility to your content – factors that impact your professional audience.
Additionally, using legible and contrasting subtitles improves the perception of information, making it easier for viewers, especially those who do not have a perfect command of the language or have hearing difficulties. For better results, choose easy-to-read fonts and position them so that they do not interfere with the main content of the video.
Focus on content with value
The LinkedIn audience has specific needs – they are looking for useful and professional information. In this vein, it is important that the content presented carries high value – it solves specific business problems, offers strategies, demonstrates successful practices from your field, etc. The B2B audience, with its specific needs, should not be underestimated, and your professional LinkedIn support is of utmost importance.
It is a good practice to present content in the form of mini-series of videos – for example, “Tip of the Week,” “Common Business Mistakes,” or “Success Stories.” This way, you build consistency and anticipation among your audience, which leads to higher engagement.
Include a personal example and stand with your face
Personal relationships have a strong impact on the viewer, so in your LinkedIn videos, it is a good idea to present personal stories, expert interviews, informal conversations, and others that are relevant to the topic of your business. The face of the audience can be the founder of the business and/or another representative who shares its values and vision. It is good practice to peek behind the scenes of the work process, as long as company policy allows it, of course.
Add a CTA element to your LinkedIn videos
It is a good practice to end your videos with a so-called CTA element. Formulate a clear and motivating call to action with which to finalize your video. Regardless of whether it will lead to a purchase, follow the account, encourage leaving a comment, establish a connection, etc., its importance should not be underestimated.
The tips presented here will not only help you engage your audience, but also strengthen the brand trust on LinkedIn for your business. We hope you find them useful. And don't forget that for professional LinkedIn profile management Through short videos (and more), we can assist you from the digital agency CopyVibes.
Additional tips for even more effective LinkedIn videos:
- Test different formats – carousel videos, infographics, and animations can add variety to your content.
- Optimize the title and description – use clear, provocative titles and add hashtags for better visibility.
- Post at the right time – the best days for LinkedIn posts are Tuesday, Wednesday, and Thursday, and the optimal hours are between 8-10 am and 4-6 pm.
