Bulgarian Digital Week took place between September 23 and 28 and was part of the International Fair in Plovdiv. CopyVibes was among the official guests of the event and we had the honor of being among the speakers who introduced the attendees to the latest innovations in their field. The topic, which Stanislava Simidchiyska – co-founder of the agency, spoke about, was “How to create content that keeps users’ attention”.
More than an hour was dedicated to the differences between copywriting and content writing , the tools for creating impactful text, the specifics of the so-called SEO content and much more. During the discussion, practical examples from the work of CopyVibes were presented and interesting questions were asked by the attendees, including: “Should we use copywriting or content writing for email marketing?”, “Should blog articles for a given site be strictly aligned with its topic?”, “How often should authored content be published on Facebook?”, etc.
Texts created for search engines or for users?
Attention was also paid to this issue, which is of particular importance for any business. The main goal of anyone offering products or services is to be in the first places in Google. This is achieved both through correctly written texts (with appropriate volume, specific keyword saturation, a certain structure, etc.), and through SEO. However, it is very important not to step on the thin line between texts created for machines and texts created for readers, which is why this topic was also discussed in detail.
Copywriting is always content, but content is not always copywriting.
This and other statements were discussed during the lecture, which turned into a discussion minutes after it started. Other important topics were not forgotten, such as the need for high linguistic literacy when writing text, in-depth research, a serious attitude, knowledge of the basics of SEO, etc.
At the end of the event, all attendees received a digital promo code for a 40% discount on their first order of services from the copywriting agency CopyVibes.
