D-Bros Automotive is one of CopyVibes ' oldest clients, at least when it comes to the TikTok marketing service that the agency offers. D-Bros Automotive-VAG Performance Center is a car service in Sofia, specializing in repairs, maintenance and power tuning of cars from the VW AG group - Audi, VW, SEAT, Skoda, Porsche. The service is proud of the extensive experience of its mechanics, working only with quality parts and expertise in the field of diagnostics. The owner and manager of the service is Eng. Tsvetan Donovski, whom the TikTok audience already knows as the person standing in front of the camera when shooting videos.
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Goals and strategies for D-Bros Automotive's presence on TikTok
We started building the D-Bros Automotive-VAG Performance Center profile from scratch, with a strategic goal to increase user engagement and attract new followers. We focused on providing added value by creating high-quality videos that offer useful and valuable information to drivers and car owners.
What did we manage to do?
Our first step was to define the target audience and understand their needs and interests. These are drivers, car enthusiasts and car owners from VAG groupBased on this information, we suggested relevant and engaging topics for the videos.
The next step included:
- Video recording;
- Processing and editing of video materials;
- Adding subtitles and/or visual elements – for greater engagement;
We created a schedule for posting the videos on TikTok , doing in-depth research on the appropriate hashtags to increase visibility and engagement. At the client's request, the videos are posted twice a week.
At the end of each month, we prepare a detailed report that gives us a visual overview of the performance of the videos. Based on the analysis of this data, we offer recommendations and improvement strategies, which allows us to optimize the content and achieve better results.
What have we achieved?
Our goal was not to advertise the service, but to provide valuable information to the audience and answer their questions and inquiries, and the results we achieved in a year are:
- We attracted 8300+ new followers;
- We published 95+ videos;
- We received over 48,000 likes;
- Our most viewed video has 522,000 views, 656 comments, 2,700+ shares, and over 3,100 saves;
- We have received and continue to receive inquiries from potential clients via private messages;
- We posted a job ad in the form of a video and found a new employee;
If you also want to establish your presence in the most attractive and up-to-date social network on the planet, don't hesitate to contact us . You can view the D-Bros Automotive website here .
