Despite the invasion of Instagram and LinkedIn,
Facebook remains the most popular social network in our country, where copywriting helps business success
What are social networks for? Do they exist mainly for entertainment, networking, or something much more than these things? The importance of social networks continues to grow, they help businesses, which increasingly use them, and this interaction brings success.
A success that is not unimportant at all! And it is the fruit of hard work creating truly valuable content
Direct communication with the consumer, literally at any time of the day, is available and works. Every business is launching its most powerful “weapons” – images, video, audio, text, in order to more easily and quickly conquer the minds and hearts of the audience. And social media marketing is seeing a serious jump in 2019.
Facebook and copywriting
Leading your business in the direction you choose, you need a good copywriter who knows what to write, where to position it, and how to make it sound. Facebook is the arena where he can unleash his potential, so just state your idea and let him act. The social network offers the opportunity for both long and short posts, depending on the topic, idea, product, and goal of your business strategy.
But why is Facebook at the top of the usage rankings in our country, compared to Instagram, Twitter, LinkedIn and others?
At the moment, Facebook is still a major tool for advancing brand marketing strategies. The reason is simple: the opportunities it provides. While Instagram relies on visuals and 24-hour “stories,” on Facebook a post can be commented on and positioned for a longer period of time. As for LinkedIn, it is considered a strictly professional social network. And Twitter, as nice as it looks, does not give as much as Facebook with its 240-character limit per post and a smaller Bulgarian audience.
The Bulgarian consumer is not easily fooled, thinks a lot and is intelligent in his choices.
And this is not a chauvinistic opinion – global marketing studies on the consumer habits of individual nations continue to confirm that the Bulgarian wants to see and explore, to read, to share, to get different opinions, to try, before deciding on a purchase. He is rarely impulsive and quick-witted. A regular flow of information is needed to satisfy the curiosity of our people and to form his firm "yes".
FACEBOOK AND THE FACTS ABOUT THIS ATTRACTIVE SOCIAL NETWORK
- The most used social network – not only in Bulgaria!
An international report on the state of social networks in 2019 claims that 76% of businesses use and are currently active on Facebook (Source: www.lifemarketing.comAnd while we continue to see dramatic growth in the usage and effectiveness of Stories content, traditional Facebook News Feed posts offer powerful marketing for those brands looking to generate engagement and drive traffic.
- According to recent State of Social Media 2019 research, 93.7% of Facebook users use it to promote their business.
Compared to other popular apps, Facebook uncompromisingly leads with a record 93.7%, followed by Twitter (84.4%) and Instagram (80.9), in terms of usability of the social network for business purposes.
Don't forget marketing trends,
applicable on Facebook:
- Studies show that the most effective length for Facebook ad headlines is four words with a 15-word link description. This requires the intervention of an experienced copywriter who will take care of selecting the right words;
- Videos with auto-play sound annoy 80% of users, while videos with closed captions increase watch time by about 12%;
- To reiterate the point above: closed captions will encourage viewers to stay longer. This way, Facebook users can still watch and understand your videos no matter where they are;
- Your video ad has about three seconds to grab the viewer's attention;
- If you hint that your video doesn't reveal everything right away, you'll encourage your viewers to keep watching;
- Shorter posts get about 23% more attention than longer posts on Facebook.
If you ask copywriting agencies what they most often receive as orders, they will tell you that these are short, captivating advertising texts. The art of keeping attention requires professional copywriting. This task is responsible and determines whether and how long the user will stay on your text.
- Video posts get more shares than any other type of post. They also have at least 59% more engagement than all other post types. While images are widely used, video posts outperform them in engagement by 73%. (Source: www.az-moga.com).
And yet:
- Posts with links are still the most popular type of content!
Link posts provide the easiest way to publish new content, while videos typically take longer to upload and require more careful planning in your Facebook strategy.
- Images vs. Videos – Static images are the most popular choice for smaller Facebook Pages. They are even more popular than link posts. Interestingly, Pages with more than 10 million fans don’t seem to favor images over videos. In fact, images only make up 25% of their content, with links making up 53% and videos making up just 22%. It seems that larger Pages use videos more often than others, which is likely due to the larger budget and resources they have as part of their strategy.
- And what should be the ideal length of a post?
A common question that copywriters come across. When it comes to posting on Facebook, there is some hesitation about whether to write short or longer text in posts. There may be no right or wrong answer to this question, but it is still useful to understand how page managers share their own content. Several studies by Express Writers have found that Facebook statuses with around 40-80 characters are the most noticeable and receive 66% higher engagement, compared to the rest.
All of this means that we don’t necessarily have to create longer posts if the accompanying content is compelling enough. For example, if you share an engaging image or video, you won’t need extensive text to convince your followers to pay attention to it. It’s helpful to experiment with different post lengths on your page to understand exactly what your followers want to see. It’s important to keep in mind that Facebook is cracking down on low-quality content and requires high-quality content to be visible.
Don't forget:
Sometimes even a single emoji can be enough!
- What is the best time to publish a post?
According to BuzzSumo – Ultimate Guide to Facebook Engagement, engagement on posts is highest between 9:00 PM and 11:00 PM, which is understandable. At this time, people have come home from work, had dinner, and can steal an hour or so to scrolled from Facebook. Of course, the target audience is also important, as is whether the day is a weekday or a weekend.
In general, people spend more time on Facebook when they are free, but this can mean many things: they are on their way to work or home on a weekday; they are in the office when the boss is not around; they are on a lunch break or coffee break, etc. If you are starting your own business and want to promote it on Facebook, it doesn't hurt to experiment with different days and times for posting than usual.
What is the general conclusion?
Engage your business by posting on Facebook
Facebook truly offers a significant opportunity for your business, as well as a great deal of challenge. It is important to be guided in the right direction by a professional copywriter and social media manager to help you achieve the best business results from your Facebook marketing efforts.
