Every influencer or business with a social media presence needs a systematized content sharing plan to ensure consistency across their account.
Persistence is the key to success, especially when it comes to social media. Practicing persistence is the most common piece of advice passed down from gurus to beginners on content-sharing platforms like Instagram, Facebook, and YouTube.
In this article, you will learn why and how to create a posting schedule to improve your performance on Instagram.
Why make a schedule?
When we talk about social media scheduling, we mean both conceptual planning and pre-writing content, as much as circumstances allow. It's an effective way of working that you can benefit from.
- You save time
Work is more organized and efficient when there is a clear plan of action. Otherwise, there is a risk of chaotic execution, which ultimately "eats up" more time, and the achieved result is far from perfect. The Instagram posting schedule improves efficiency, helps achieve goals, and saves valuable hours.
- You achieve long-term results
Lack of prior preparation and content strategy is a common practice on Instagram, but that doesn't mean it's the optimal solution. Chaotically posting mediocre content from time to time doesn't speak of professionalism or concern for the audience.
The schedule engages you to think long-term and strategically.
Having a plan will help you stay consistent and know in what order to share your pre-crafted content to deliver value to your followers and maximize engagement.
- You save yourself the trouble
Everyone gets stuck in a creative rut at some point, and a schedule is exactly what you can do to protect yourself from these situations.
There is no risk of work being postponed to the last minute and you will be significantly calmer. You will share more regularly, since there is no way to "miss the deadline".
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How to create a posting schedule on Instagram?
You can easily create your own schedule using a notebook, an app, or a spreadsheet in Excel or Google Sheets. Here are some tips on how to properly schedule your content:
- Set a specific day to schedule
Dedicate a full day to planning, especially if you are creating a schedule for a month or two ahead. Start early – for example, the second or third week of the previous month. This way you will have the opportunity to revise the plan in time if necessary.
Don't forget to learn from industry leaders and competitors and familiarize yourself with key trends before drawing up your schedule.
- Choose a publishing frequency
The frequency of publishing depends on the field and audience.
To reach more people, you need to share when your target audience is active. Experiment with different days and time ranges, analyze your data using Instagram Insights or Iconosquare, and you’ll find the formula that works best for you. Keep this in mind when creating your schedule.
When it comes to Instagram stories, you don't need to limit yourself. You can be active every day, at any time.
- Be consistent.
Plan your content around the marketing strategy you have for your business. Avoid posts that are off-brand and don't align with your strategy. Ideal posts follow a pattern and are repeated regularly in a certain order.
- Be diverse
Don't use the platform to just talk about yourself. Showcase a variety of content spread evenly across the different days of the week and month. For example: every Monday you introduce a new product, on Wednesday you share a link to an article from the company blog, and on Friday you dedicate videos.
Use stories to share user generated content. Mark important holidays and events that are relevant to your audience on your timeline.
- Use auto-publishing apps
To save more time, you can use auto-sharing apps like Later or Buffer.
With them, you set up your content in advance and it is published automatically at a time you specify. This way, you won't be "stuck" in front of the screen waiting for the right time and you will make the most of the benefits of the publishing schedule.
