Using modern digital capabilities to reach more customers can significantly support the development of small and medium-sized businesses. In 2020, there is almost no entrepreneur who does not realize the need for a presence on various social networks.
More than 2 billion internet users spend time on social platforms and the numbers are growing rapidly (Statista, 2019)Don't miss out on the benefits of digital marketing – act now.
The benefits of social networks are endless.
- Your brand becomes more recognizable
It has been proven that user engagement with content increases brand awareness. If enough people like, comment on, and share your posts on various social networks, more users will become aware of the services or products you offer.
- You reach more potential customers
Digital marketing gives access to a wide audience, which leads to more customers and sales.
- You build trust
Social media is now a primary channel for businesses to communicate with their customers. You get instant feedback, you can easily answer questions and ask questions. The more you meet your followers' expectations and their questions, the more they trust you.
- You learn from your competitors
Many of your competitors are likely present on various social networks, and you have the opportunity to analyze their activity and content. This way, you have an easily accessible comparison base that you can use to improve your activity.
You want to start, but you don't know where...
Are you already determined to get serious about digital marketing, but don't know how? A pre-prepared marketing strategy will save you valuable time:
- Research your buyer persona and audience
You need to have a clear idea of who you are trying to reach through your social networks in order to create content that is relevant to them.
Your business exists to help a specific group of people meet their needs. Who are these people? How would you define and group them?
- Choose appropriate communication channels
Once you are aware of the target group, you need to figure out where to find its representatives.
The digital world offers us a variety of opportunities, and that's what makes choosing social media more complicated. The right platform is individual for each business and audience.
When it comes to the Bulgarian market, there is little point in going outside Facebook and Instagram. Merchants selling to other businesses should focus on LinkedInAdditional communication channels for international business could be TikTok , Twitter, Pinterest, Snapchat.
- Create unique and creative content
On Instagram, 200 million users visit at least one business profile per day. You have to work hard if you want to be among the lucky ones who attract and retain attention.
Creating unique content is the surest way to reach loyal followers and increase your sales through social networks.
What's the secret?
There is no exact formula that will automatically make you popular with your target audience. It is extremely important to know their interests, take advantage of the capabilities of the respective platform and try different things until you find the right combination that engages users the most. You can start by analyzing your competitors' content.
Establish your own social media posting rhythm. Evaluate how often you need to share content based on your audience’s engagement. For most brands, the sweet spot is somewhere between 3 and 5 times a week, but this is just a guideline. You need to find the perfect balance through experimentation.
It's also important to understand the ideal time of day when your followers are most active so that your post reaches the maximum number of people.
Use content sharing apps that upload pre-made posts on a schedule. Solutions like HubSpot, Sprout Social, Hootsuite allow you to focus on other tasks while still being active on various social networks.
- Analyze the performance of your content
Constantly measure the effectiveness of your content to change your strategy if the results are not meeting your goals. You can easily track success metrics like likes, comments, shares, and engagement with Facebook’s built-in social media tools ( Facebook Analytics ) and Instagram’s ( Instagram Insights ). For more detailed analysis, there are also a variety of options available, such as Google Analytics .
