You've probably noticed that there's been a lot of talk about a new service in the world of digital marketing, namely the so-called TikTok agency. There are plenty of reasons for this, including the undeniable fact that we're talking about one of the largest and most up-to-date social networks on the planet.
According to most marketing studies, people now spend twice as much time on TikTok than on Instagram and Facebook, for example. The platform is highly addictive, and you can easily get “lost” in it once you launch the app. And this also provides many opportunities for brands to promote themselves to an ever-growing audience.
CopyVibes is among the digital agencies in Bulgaria that also offer TikTok marketing in their catalog of services. We have been doing this for several years now, achieving excellent results for our clients. However, we are sure that many people are still not fully aware - what exactly does a TikTok agency do?
Developing a content strategy
And in the beginning was… the strategy. To know what we are going to do with a given brand, we must first have prepared a strategy for creating and developing its content. This includes:
- Let's understand what the target audience is;
- Identify the type of content that is appropriate for the given brand;
- To create a content calendar to seek maximum growth and user interaction;
We always start with a creative and script for the videos we are about to shoot. We discuss with the client what message we want to send, according to which we look for a certain tone of voice. For example, for one client, humorous content is suitable, so valid for TikTok in general, while others are looking for a more restrained and elegant image, consistent with their brand identity.
Creating the content itself
The most fun part is undoubtedly the content creation. Like any other social network, TikTok values authenticity and creativity. A good TikTok agency can help you create quality content by:
- The team brainstorms for unique and creative ideas that follow trends;
- Creates content, most often short-form, that captures the user's attention from the first few seconds;
- Monitor which type of content performs best to understand what the audience likes about the specific brand;
Following current trends
More or less, TikTok is a platform for trends. The best way to quickly go viral is to follow them, if possible. The TikTok agency strives to:
- Recognizes emerging new trends quickly enough;
- Adapts the brand strategy to "get into" trends, but respecting the brand identity;
- Uses current hashtags, sounds, challenges, etc. to increase brand visibility;
Collaboration with influencers
Whether you like them or not, there’s no denying that influencers hold a lot of power within them. Here’s where a TikTok agency should:
- Identifies influencers who fit the client's brand identity and share its values and target audience;
- Establishes partnerships with influencers and TikTok stars;
- Manages influencer campaigns, seeking the highest possible return on investment (ROI);
Advertising campaigns
This year, paid advertising debuted on the Bulgarian TikTok, and agencies and brands can now manage their clients' budgets. Here, an agency has the task of:
- Plans campaigns and implements them using TikTok advertising tools;
- Creates creatives for ads optimized for the vertical format of the platform;
- Targets a specific audience that is the target audience for the brand;
Performance analysis and optimization
When it comes to marketing, information is the most important tool we have. Information about what we have achieved so far and whether we need to change anything to pursue better results. TikTok agencies are required to:
- They analyze the performance of the respective brand on the social network, taking into account indicators such as the number of followers, likes, comments, shares and comments;
- They analyze what works and what doesn't;
- Provides recommendations and ideas for improving performance;
Audience interaction
Creating a community is a powerful tool for growth on TikTok. More powerful than many people think. The TikTok agency's responsibilities include managing the communities created, which includes:
- Respond to user comments;
- Protection of brand reputation;
- Transparent approach to any problems that arise;
Conclusion
You can always try to break into TikTok on your own, but it's not as easy as it might seem. At CopyVibes, we offer a full service in the field of TikTok marketing, starting with building a content strategy, shooting the videos, subsequent editing and even publishing them. This will inevitably save you time and effort, leaving the hard work to us. Contact us .
